Zac Webinar Funnel

Before the deliverables

Four things I noticed
before I built anything.

The problem

Your proof is high ticket. Your prices aren't.

You've got $509k and $563k Sunrun 1099s, a set-to-install rate that went from 16.7% to 29.5%, and a webinar that already fills. Then the most a rep can pay you is $997 for the course or $97 a month for the Inner Circle. Anything above that is a 1:1 call, which costs you an hour every time, so the ceiling never moves.

Someone who was exactly here

Same audience, one more tier. That's the whole move.

The coaches who make this jump don't find a new audience. They keep the community and the course exactly as they are and add one guided tier above both, sold on a call from the webinar they already run. Nobody paying $97 loses anything. The reps who want you in their corner finally have a way to pay for it.

The maths

One extra install pays for it. Your reps already know that maths.

A rep isn't buying coaching. They're buying the gap between 1 in 6 sets installing and nearly 1 in 3, which is your own 2021 to 2022. Your page already prices that gap at $65,000 against $115,000 a quarter. Next to that, $3,000 to $5,000 with you in their corner reads as obvious, not expensive.

The objection you're already forming

"That sounds like a lot more work." It's the call you already run.

High ticket done badly is more 1:1s. Done properly it's one 90-minute group call a week (the live Inner Circle training you already teach every week), async reviews in the Circle community you already have, and someone on your side taking the sales calls. Roughly the same hours, for many times the revenue.

So instead of explaining it, I built it. The offer, the webinar, the funnel, the emails and the ads, all below.

See what's built